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"Loyalty is when people are willing to turn down a better product or price to continue doing business with you” - Simon Sinek. The earlier you are in your business growth, the more critical it is to ensure that your early customers are highly satisfied. If customers are unhappy, they’ll leave you for one of your competitors. If they’ve had a poor experience or been treated badly, some will go as far as making a scene on social media or leave a bad review to warn others.  .Have you explored using video to boost your marketing? Here’s why video is fast becoming the most popular channel for marketing messaging. #businessadvice #marketing #videomarketing In a world of multiple online channels and social media formats, video seems to be coming out on top. Social platforms like Instagram, Tik Tok and Facebook are all focused on making video central to their platform. Over 82% of internet traffic will be online videos by 2022, according to predictions by online giant Cisco.  Do you or some of your clients attend trade shows? If so, here’s a helpful guide to help you or your clients maximise the marketing opportunity and get the very best return on your investment. #smallbusiness COVID-19 restrictions put a hold on trade shows for a couple of years but many industries are putting them back on the calendar.   Off the back of today's Budget, we take a look at the key points. Cost of living, Health, Housing, Education, Māori, Equity finance for SMEs, Income Insurance and other Allocations... take a read of our breakdown.
Did you know that LinkedIn offers far more than just job hunting? The marketing features of LinkedIn can enhance your online presence. #socialmediamarketing #linkedin LinkedIn has been around as a business-focused social network since 2003, so it’s a platform that many of your employees, clients and prospects will be aware of. On the whole, LinkedIn is probably best known as somewhere for people to share their business experience, connect with other professionals in their sector, or search for a new role in the job market. But in recent years, LinkedIn has branched out into company business pages, access to learning and education and targeted ways to sell and promote your business. And that’s broadened the appeal of LinkedIn as a place for your company to have a presence So, how useful is LinkedIn when it comes to marketing your brand and your business?  A strong strategy is the heart of your successful business. Putting strategy at the heart of your business activity will not only give your business greater direction and focus but lead to stimulating, profitable fee opportunities too. It’s time to get started and we can help!  Do you have clients who want to expand their business development but don’t know how, or maybe you want to do this for your staff within your practice? We’ll help you highlight the opportunities and draw up the best possible plan for you or your client’s BD activities. #businessdevelopment #BD Business development is one of the most important areas of focus for any ambitious business.  Having a healthy workplace is great for employers and employees, but it can be a challenge to create an environment that truly supports mental health and builds resilience. This article looks at proven ways to support employee wellbeing. Having a healthy workplace is a win-win situation for employers and employees, but it can be a challenge to create an environment that truly supports mental health and builds resilience.   Become the STANDOUT Accounting Firm is the new book from Kiwi born entrepreneur, Harvee Pene and we have been loving this read here in the Sharpe office!
 We are joining in the LawFest fun at their conference this year in September. Lawyers, make sure ya get your discounted ticket stat...
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