by Meg Luff
•
20 July 2026
Despite the rise of digital marketing, one thing hasn’t changed in New Zealand: relationships drive business.
by Meg Luff
•
13 July 2026
Pricing in professional services is often treated as a financial decision. In reality, it’s just as much a marketing decision.
by Meg Luff
•
6 July 2026
Most professional services firms have a website. Far fewer have one that actively generates work.
by Meg Luff
•
29 June 2026
Many New Zealand firms still operate with a broad, generalist approach. It feels safe - cast the net wide, appeal to everyone.
by Meg Luff
•
22 June 2026
In professional services, clients don’t just choose firms - they choose people.
by Meg Luff
•
22 June 2026
Inside every law or accounting firm is untapped revenue sitting quietly within the existing client base.
by Meg Luff
•
8 June 2026
Most firms focus heavily on winning new clients. Far fewer put the same energy into keeping the ones they already have.
by Meg Luff
•
1 June 2026
Professional services firms don’t have a knowledge problem - they have a translation problem.
by Meg Luff
•
25 February 2026
Digital marketing is no longer optional for professional services. It’s a critical part of remaining visible, credible and competitive in a crowded market.
by Meg Luff
•
24 February 2026
With decades of combined experience working alongside professional service firms, one clear lesson stands out: ad hoc marketing simply doesn’t work. Whether you’re a law firm, an accounting practice, or another professional services provider, inconsistent marketing efforts waste time, money, and valuable resources - and rarely deliver meaningful results.
by Meg Luff
•
20 July 2026
Despite the rise of digital marketing, one thing hasn’t changed in New Zealand: relationships drive business.
by Meg Luff
•
13 July 2026
Pricing in professional services is often treated as a financial decision. In reality, it’s just as much a marketing decision.
by Meg Luff
•
6 July 2026
Most professional services firms have a website. Far fewer have one that actively generates work.
by Meg Luff
•
29 June 2026
Many New Zealand firms still operate with a broad, generalist approach. It feels safe - cast the net wide, appeal to everyone.
by Meg Luff
•
22 June 2026
In professional services, clients don’t just choose firms - they choose people.
by Meg Luff
•
22 June 2026
Inside every law or accounting firm is untapped revenue sitting quietly within the existing client base.
by Meg Luff
•
8 June 2026
Most firms focus heavily on winning new clients. Far fewer put the same energy into keeping the ones they already have.
by Meg Luff
•
1 June 2026
Professional services firms don’t have a knowledge problem - they have a translation problem.
by Meg Luff
•
25 February 2026
Digital marketing is no longer optional for professional services. It’s a critical part of remaining visible, credible and competitive in a crowded market.
by Meg Luff
•
24 February 2026
With decades of combined experience working alongside professional service firms, one clear lesson stands out: ad hoc marketing simply doesn’t work. Whether you’re a law firm, an accounting practice, or another professional services provider, inconsistent marketing efforts waste time, money, and valuable resources - and rarely deliver meaningful results.
