Blog

17 Nov, 2023
As the festive season approaches, businesses are presented with a great opportunity to connect with their audience in a meaningful way. Here's why social media is important for your brand during the holiday season and some valuable tips and tricks to keep your audience engaged.
by Meg Luff 26 Sept, 2023
We are on the hunt for an exceptional Social Media Co-ordinator to join our team! At Sharpe Marketing we are a team of skilled marketers who work virtually to provide support to our clients whom are mostly in the professional services industry. Our team are from around NZ, so you can be located anywhere in NZ too.
08 Aug, 2023
It’s likely that you’ve heard of the popular social app Threads that launched last month. Heralded as an opponent to Twitter (which has now rebranded to X), Threads was set to be Meta’s take on a text heavy platform. A fresh, laid back approach from the image heavy perfectionism of Instagram, and a new player to rival Facebook.
27 Jun, 2023
The worlds of sports and corporate businesses may seem different at first glance, with one centred on athletic ability and the other on economic success. However, there are remarkable parallels between the two.
08 Jun, 2023
If you want to improve your social skills and have more engaging conversations, you need to learn about conversational threading. This is a technique that helps you extend the conversation with what you're already talking about. It's simple and effective, and you can use it in any social situation.
The Wellbeing Budget 2023 being held by Grant Robertson
19 May, 2023
The Wellbeing Budget 2023 , a“no-frills” budget, has spending across a variety of sectors with a focus on cyclone recovery, climate change and improving infrastructure. They government has allocated $1.9b to climate change overall including in public transport
green blackboard with future and present tense words in white text
11 May, 2023
Have you ever come across a website, or social media post, that was riddled with grammatical errors? Did it make you question the credibility and accuracy of the company behind the content? It's common to feel this way, as grammar plays a significant role in how we perceive and understand the messages conveyed through written content. In today's digital age, where most communication is done through text-based mediums, the importance of proper grammar cannot be overstated. Whether you're writing a blog post, creating website copy, or crafting a social media post, ensuring that your grammar is correct can make all the difference in how your message is received. One of the most common grammar mistakes is the misuse of homophones. These are words that sound the same but have different meanings and spellings, such as "their" and "there", or "your" and "you're." It's easy to mix these up, but doing so can significantly impact the clarity and meaning of your message and invalidates your authority. Another common mistake is the misuse of apostrophes. Often, people will use an apostrophe to make a word plural when, in fact, it's incorrect. For example, writing "I have two apple's" instead of "I have two apples" is a mistake. Apostrophes are also used to show possession or to indicate missing letters in a contraction, and not using them correctly can completely change what you are trying to say. For example, “its” and “it’s” - “it’s” means “it is” or “it has”, whereas “its” is belonging to it. Another area where mistakes are often made is with subjects and verbs. When writing, it's essential to ensure that your subject and verb match in number. For example, “The group of students is going to the party" In most cases, collective nouns use singular verbs. That's because collective nouns refer to a group of multiple people or things as a single unit or entity. Another common mistake we see, especially in content writing, is run-on sentences. A run-on sentence is a sentence that is too long, or has too many independent clauses, without proper punctuation or conjunctions. For example, "I woke up early this morning, I went for a jog, I showered and got dressed, I ate breakfast and went to work”. Phew, even trying to say that out loud is a mouthful. This sentence should be separate sentences or connected with appropriate punctuation, instead of one long sentence. A good rule of thumb is to include punctuation where you would naturally take a breath. These are just a few examples of the many grammar mistakes that can occur in written content. While it may seem trivial, proper grammar is crucial for effective communication, as it plays a big part in how readers (and prospective clients) perceive and understand your message. Correct grammar also plays a significant role in search engine optimization (SEO) for websites. Search engines, such as Google, use algorithms to rank websites based on a variety of factors, including the quality of the content. Proper grammar and punctuation can help boost the readability and credibility of your website, which can lead to higher rankings.  So, what can you do to ensure your grammar is correct in written work? There are several free grammar check applications on the web, including Grammarly, which will check both your spelling and grammar. These apps make suggestions on how you can improve your written work and point out any mistakes in your writing. Alternatively, outsourcing to a professional content writer is another option. At Sharpe, we have a professional content writer to ensure your content is well-written, grammatically correct, and gets your exact message across. Good grammar is essential in all forms of written content, from blog posts to social media updates to website copy. Taking the time to review and edit your writing can make all the difference in how your message is received and can help establish credibility and professionalism. So, before hitting that publish button, be sure to proofread and ensure that your grammar is on point!
02 Apr, 2023
There’s been lots of talk about Chat GPT since it was released late last year and it’s become one of the fastest growing apps in history, gaining 123 million active users in its first two months. So does it live up to the hype and how can you use it in your business? Also, what’s the best way to balance using a tool like ChatGPT alongside the core skills of good human-powered writing?
23 Mar, 2023
You’ve decided you’re going to run a marathon – tomorrow! Would you really go out and do this with no training? No, not unless you planned to fail at this or to hurt yourself. So, why would you do this with your business marketing?
22 Mar, 2023
Digital marketing is defined by Google as “the promotion of brands to connect with potential customers using the internet and online forms of communication”. And to be honest, we think this sums it up pretty well!
Show More
17 Nov, 2023
As the festive season approaches, businesses are presented with a great opportunity to connect with their audience in a meaningful way. Here's why social media is important for your brand during the holiday season and some valuable tips and tricks to keep your audience engaged.
by Meg Luff 26 Sept, 2023
We are on the hunt for an exceptional Social Media Co-ordinator to join our team! At Sharpe Marketing we are a team of skilled marketers who work virtually to provide support to our clients whom are mostly in the professional services industry. Our team are from around NZ, so you can be located anywhere in NZ too.
08 Aug, 2023
It’s likely that you’ve heard of the popular social app Threads that launched last month. Heralded as an opponent to Twitter (which has now rebranded to X), Threads was set to be Meta’s take on a text heavy platform. A fresh, laid back approach from the image heavy perfectionism of Instagram, and a new player to rival Facebook.
27 Jun, 2023
The worlds of sports and corporate businesses may seem different at first glance, with one centred on athletic ability and the other on economic success. However, there are remarkable parallels between the two.
08 Jun, 2023
If you want to improve your social skills and have more engaging conversations, you need to learn about conversational threading. This is a technique that helps you extend the conversation with what you're already talking about. It's simple and effective, and you can use it in any social situation.
The Wellbeing Budget 2023 being held by Grant Robertson
19 May, 2023
The Wellbeing Budget 2023 , a“no-frills” budget, has spending across a variety of sectors with a focus on cyclone recovery, climate change and improving infrastructure. They government has allocated $1.9b to climate change overall including in public transport
green blackboard with future and present tense words in white text
11 May, 2023
Have you ever come across a website, or social media post, that was riddled with grammatical errors? Did it make you question the credibility and accuracy of the company behind the content? It's common to feel this way, as grammar plays a significant role in how we perceive and understand the messages conveyed through written content. In today's digital age, where most communication is done through text-based mediums, the importance of proper grammar cannot be overstated. Whether you're writing a blog post, creating website copy, or crafting a social media post, ensuring that your grammar is correct can make all the difference in how your message is received. One of the most common grammar mistakes is the misuse of homophones. These are words that sound the same but have different meanings and spellings, such as "their" and "there", or "your" and "you're." It's easy to mix these up, but doing so can significantly impact the clarity and meaning of your message and invalidates your authority. Another common mistake is the misuse of apostrophes. Often, people will use an apostrophe to make a word plural when, in fact, it's incorrect. For example, writing "I have two apple's" instead of "I have two apples" is a mistake. Apostrophes are also used to show possession or to indicate missing letters in a contraction, and not using them correctly can completely change what you are trying to say. For example, “its” and “it’s” - “it’s” means “it is” or “it has”, whereas “its” is belonging to it. Another area where mistakes are often made is with subjects and verbs. When writing, it's essential to ensure that your subject and verb match in number. For example, “The group of students is going to the party" In most cases, collective nouns use singular verbs. That's because collective nouns refer to a group of multiple people or things as a single unit or entity. Another common mistake we see, especially in content writing, is run-on sentences. A run-on sentence is a sentence that is too long, or has too many independent clauses, without proper punctuation or conjunctions. For example, "I woke up early this morning, I went for a jog, I showered and got dressed, I ate breakfast and went to work”. Phew, even trying to say that out loud is a mouthful. This sentence should be separate sentences or connected with appropriate punctuation, instead of one long sentence. A good rule of thumb is to include punctuation where you would naturally take a breath. These are just a few examples of the many grammar mistakes that can occur in written content. While it may seem trivial, proper grammar is crucial for effective communication, as it plays a big part in how readers (and prospective clients) perceive and understand your message. Correct grammar also plays a significant role in search engine optimization (SEO) for websites. Search engines, such as Google, use algorithms to rank websites based on a variety of factors, including the quality of the content. Proper grammar and punctuation can help boost the readability and credibility of your website, which can lead to higher rankings.  So, what can you do to ensure your grammar is correct in written work? There are several free grammar check applications on the web, including Grammarly, which will check both your spelling and grammar. These apps make suggestions on how you can improve your written work and point out any mistakes in your writing. Alternatively, outsourcing to a professional content writer is another option. At Sharpe, we have a professional content writer to ensure your content is well-written, grammatically correct, and gets your exact message across. Good grammar is essential in all forms of written content, from blog posts to social media updates to website copy. Taking the time to review and edit your writing can make all the difference in how your message is received and can help establish credibility and professionalism. So, before hitting that publish button, be sure to proofread and ensure that your grammar is on point!
02 Apr, 2023
There’s been lots of talk about Chat GPT since it was released late last year and it’s become one of the fastest growing apps in history, gaining 123 million active users in its first two months. So does it live up to the hype and how can you use it in your business? Also, what’s the best way to balance using a tool like ChatGPT alongside the core skills of good human-powered writing?
23 Mar, 2023
You’ve decided you’re going to run a marathon – tomorrow! Would you really go out and do this with no training? No, not unless you planned to fail at this or to hurt yourself. So, why would you do this with your business marketing?
22 Mar, 2023
Digital marketing is defined by Google as “the promotion of brands to connect with potential customers using the internet and online forms of communication”. And to be honest, we think this sums it up pretty well!
Show More
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