YOUR SHARPE TEAM

Director

“Meg is not someone who sits and waits for things to happen. She makes them happen!"

Her background as a Commonwealth Games Representative has shown that dedication, fair play and teamwork gets results. With over 20 years of Professional Services marketing under her belt, she understands the industry well. From breaking down the jargon to plain English, working with stakeholders, creating achievable marketing strategies and ensuring that key people trusted to grow the business have all the marketing tools required to do great things.

When Meg isn't working, she is either walking the Sharpe mascot, Barney. Making sure her teenager doesn't leave too many plates or cups in his room, pottering out in the garden or binge watching something light on Netflix or Prime.

Head of Marketing

Birgit is a highly experienced brand and marketing leader with a proven track record shaping and nurturing some of New Zealand’s most well-known retail brands. Her career includes senior roles such as Brand Manager at Farmers Trading Company and Brand Strategist - later General Manager Communications - at The Warehouse Group, where she led large-scale brand development and integrated communications initiatives.

With deep expertise in brand strategy, positioning, and audience insight, Birgit brings a confident, strategic lens to every project. She specialises in transforming brand ambition into clear, compelling narratives and aligned marketing activity that drives real commercial outcomes.

Known for her ability to balance big-picture thinking with practical execution, Birgit is adept at guiding teams through complex brand questions and creating clarity around what a brand needs to stand for today - and into the future.

Her combination of strategic leadership and hands-on experience makes her an invaluable partner for Sharpe clients looking to strengthen their brand foundations and accelerate their marketing performance.

Social Media Manager

Ash is a big-picture thinker who leads teams and drives opportunity, supporting practices and firms to reach their full potential.

As a qualified Graphic Designer and natural storyteller, she brings ideas to life through thoughtful, well-crafted visuals and narratives. Ash has a keen eye for detail and consistency, ensuring every element of a project works cohesively to represent and strengthen a brand.

Solutions-focused and highly efficient, she consistently delivers high-quality work and isn’t afraid to question the status quo. Ash will push back on social media content that hasn’t been properly considered or doesn’t align with the agreed strategy, believing strong outcomes come from clarity, purpose, and intent.

Outside of work, Ash enjoys catching up with friends, taking her dog Roger to the beach, and tracking down the best food spots to try.

Content Creation

Eilish has enjoyed a long career as a practising lawyer and in professional support roles in both private practice and in-house legal. She has created precedent systems and set up legal website content as well as created practical systems for digitalising legal documents within law firms. 
 
With a desire to ensure communications are accurate and clear, Eilish has found she gravitates to plain English drafting, copy writing and proof reading, and enjoys producing top quality content for clients. Eilish also has specialist skills in company secretarial/governance in large public companies.
 
When she’s not working, Eilish likes nothing better than sitting down with a good book or looking after new granddaughter. She also enjoys sampling different types of wine – especially when travelling overseas, which she is looking forward to now that the borders are open again.

Digital Marketing Specialist

Melissa is an experienced Digital Marketing Specialist with experience in creating, implementing and reporting on marketing strategies and campaigns, data analysis, website optimisation, SEO, lead generation and digital content. She has over 10 years’ experience across multiple industries.
 
Melissa enjoys the variety within marketing and is passionate about working with clients to achieve their goals. She prides herself on her ability to quickly build rapport and work together for success.
 
When she’s not working, Melissa enjoys spending quality time with friends and family and has a particular penchant for walking/swimming/relaxing at the many beaches in her home town of Auckland.

Marketing Co-ordinator

Sandi is an all-rounder who’s worked across loads of industries, from legal and government to accounting firms and not-for-profits. She has a real knack for systems - making them run smoothly, tidying things up, and finding ways to improve how everything fits together. She weirdly loves a good spreadsheet, too!

Graphics are her happy place, where she gets to create beautiful documents. She also enjoys content writing and SEO, making sure the words work just as hard as the visuals. Working with the team at Sharpe to help clients produce clickworthy newsletters is right up her alley.

Outside of work, life’s busy with two young kids (three if you include the husband), chairing the PTA at their school, and squeezing in time at the gym. Sandi lives in Pukekohe with two cats and three naughty chickens who keep things interesting.

Penny Richardson

Visual Creative

Penny is a designer who has been in the industry for over 25 years. She holds a BGD from Waikato Institute of Technology and has spent her career as a designer at a variety of different companies in NZ and abroad picking up a range of different skill sets. Ad agencies, print companies, magazines, corporate signage to running her own design studio. Her main strengths and expertise are branding, logo design, print-work and prepress.
 
When she’s away from her screen you will find her spending time in the outdoors with her family or spending time in the gym.
 
When it comes to design Penny believes in the 'less is more' approach, keeping things simple, for clear communication. She listens to clients' needs and works together with them to transform their vision into reality. ​