The Challenge? Standing out from the firm down the road and ensuring your messaging is aligned with your peers so that the profession, as a whole, maintains credibility and trust.

Why Digital Marketing Matters in Professional Services

Your clients are making decisions differently than they did 10 years ago. Before they pick up the phone, they’re Googling you, reading reviews, comparing websites, and checking your social media presence. Even referrals — traditionally a safe source of work — are being validated online before contact is made.

For accountants and lawyers, digital marketing isn’t about flashy ads or viral videos. It’s about building credibility, showcasing expertise, and staying top-of-mind. It’s about showing potential clients why you are the safest, smartest choice — and why they shouldn’t even consider looking elsewhere.

Tips to Stay Above Your Competitors

1. Own Your Online Presence

• Keep your website up-to-date, professional, and mobile-friendly.
• Ensure your Google Business Profile is fully optimised and accurate.
• Make sure your practice areas or specialties are clear and easy to find.

2. Demonstrate Expertise Through Content

• Publish articles, updates, and FAQs on topics your ideal clients are searching for.
• Use plain language — avoid legalese or accounting jargon that alienates your audience.
• Repurpose content across multiple platforms.

3. Be Consistent on Social Media

• Post regularly — even one quality post a week builds recognition over time.
• Share wins, industry updates, and community involvement (not just service promos).
• Engage with comments and messages to show you’re approachable and responsive.

4. Build Your Reputation with Reviews

• Proactively ask satisfied clients to leave a Google review.
• Respond to reviews — both positive and negative — professionally.
• Showcase testimonials on your website and marketing materials.

5. Track and Measure Your Results

• Use tools like Google Analytics and LinkedIn Insights to understand what’s working.
• Monitor engagement, website traffic, and leads to refine your strategy.
• Don’t just measure clicks — measure client satisfaction through NPS scores or surveys.

The Bottom Line

For accountants and lawyers, digital marketing isn’t optional — it’s a core part of your business strategy. Your goal isn’t to shout the loudest; it’s to consistently show up where your clients are looking, deliver value in every interaction, and strengthen the reputation of your profession in the process.

By staying active, relevant, and collaborative, you won’t just keep up with your competitors — you’ll stay above them.



The team at Sharpe Marketing do all of this on a daily basis and in our sleep. Partner with us so you can do what you love to do, working alongside your clients to achieve their dreams.