We understand that most people can feel awkward, shy or nervous about being on camera. Whether that’s being photographed, filmed, or simply participating in a zoom call with the camera on! We get it. Being on camera is not everyone’s cup of tea. But, if you are an owner, or senior member of a practice or firm, putting your face out into the market is a simple and beneficial thing to do for your brand.

​Showcase your ‘mana’
 
Quite simply, humans prefer human interaction. We can read about a practice, hear about a practice and their expertise, but there is nothing more compelling than having an actual face-to-face interaction. Showing a potential client who you are is an invaluable way to boost your business’s brand.
 
There is no question that connections are forged through familiarity, authentic interactions and credibility. So, show your clients your ‘mana’ and reap the rewards.
 
Stock images are not the answer
 
Now I’m sure some of you are thinking, but why does it have to be my face? Why can’t we just use a stock image as our busines “face”. Well, there are many reasons.
 
No matter how large your search, or your wallet, stock images simply can’t represent your business vision. Nor can they represent your business culture, dynamics or values.
 
Think about the message that a generic stock image sends your clients. If you are claiming to be a highly skilled firm that offers specialised services, but are using generic photography, your clients may question the skills and service you have on offer.
 
Overcoming your fear of the camera
 
Being comfortable on camera is not easy for everyone. Many people prefer to be behind the scenes rather than out the front. But technology, and COVID-19, has forced us to get in front of the camera more often. Virtual meetings, webinars, online conferences are all part of our new normal. They cannot be ignored. So how do we get more comfortable with them?
 
Don’t let the fear of the camera stop you. Whatever that fear is – looking foolish, hearing the sound of your own voice – it’s perfectly normal to feel a certain amount of discomfort. And you have to own it. Being human brings everyone closer and being comfortable with our discomfort will in turn make everyone else comfortable. Just another way to build that all important authenticity and trust.
 
Practically speaking, here are a few tips to prepare yourself for being on camera:
 
Practice what you’ll say. Rehearse, rehearse, rehearse.

• Set up your space to look how you want it to on the screen.
• Wear clothes that are comfortable and make you feel confident.
• Understand your tech – we’ve all seen the result of wayward filters turning people into potatoes, or cats!
• Don’t look at yourself! You will be your own worst distraction.

 
In this current age of technology, it’s very easy to forget that behind all brands, are people. Faceless brands do not build trust and credibility. And no one enjoys the bland and emotionless interactions of computers.
 
So, what could be better for your brand than to put your face out there. Your practice will thank you.