You’ve decided you’re going to run a marathon – tomorrow! Would you really go out and do this with no training? No, not unless you planned to fail at this or to hurt yourself.  So, why would you do this with your business marketing? 

Everything about your business, including what marketing you will do, needs to be planned.  You need a strategy of what is going to work for you and the services you offer.  This takes time and research to work out what will give you the best ‘bang for your buck’. 

A marketing strategy enables you to identify your opportunities for growth and to target any marketing campaigns you do towards these opportunities and new potential clients.  You need to know the strengths and weaknesses of your business, and what services your clients believe you do really well, or that make you stand out from the crowd.   

Trying to work out your marketing on an ad hoc or piecemeal basis wastes your valuable time and money.  The team at Sharpe Marketing are experts in creating achievable marketing plans to ensure you are talking to the right people, at the right time, in the right tone. 

An annual marketing plan helps you stay on track with your practice’s goals and objectives. Without the creation of a strategy, it is too easy to lose sight of what you want to achieve and to stumble your way through. It's even more important to revisit your past plans coming off the back of COVID-19. But don’t take our word for it, here’s what one of our clients said: 

“We are grateful to have a marketing plan to reflect on as it helps us stay on track with our practice’s goals and objectives. Without the creation of our strategy from the Sharpe team, we would lose sight of what we want to achieve and be fumbling our way through" - Ian F. 

Sharpe Marketing creates your marketing strategy from the workshop you have attended, and we then get to work on what you have signed off on and achieve the goals set – we are the right people in place to implement this. 

From that in-depth workshop with you, we then gather information for your targeted regions. We investigate local trends and how the region matches up to the GDP. We deep dive into your target demographics, look at the social media landscape and anything else of importance, and wrap this up into a detailed marketing strategy. 

Planning your marketing year just makes sense – you know what/who you are targeting and have something concrete that you can measure the success of your marketing programme against. 

Your time is money - don’t leave your marketing up to chance – or to who in your office might have a free moment to do ‘something’.  Put a strategy together (or even better, work with us) and move your practice successfully forward.