What is Chat GPT? 

Chat GPT is an artificial intelligence (AI) chatbot that’s been trained to write human-like text. It’s been trained on massive amounts of text data – books, articles, website – and can produce complex, well-written responses. You can ask the chatbot to write about almost anything and it can evaluate the importance of certain words in what you ask and make the written article contextually relevant. 

What can it write? 

AI tools have the potential to replace human writing work, so this could mean they can write blog posts, offers, sales emails and even internal communications. However, AI writing is in its early days so it’s not quite there yet. There are a couple of things to keep in mind when using AI tools. 

1. Unique content 

ChatGPT can certainly write business content but it lacks the flair and intricacies that a human writer has. The content created by ChatGPT is often generic, bland and lacks personality. In today’s world of information overload, your content needs to be unique to stand out in the crowd, so this is more challenging when every other small-medium business is using the same AI tools. This means if you’re wanting your content to be thought-provoking, convincing or require the reader to take action, you’ll need an experienced human writer who writes with personality, flair and with a purpose in mind. 

2. Avoiding fake news 

AI tools learn from websites, among other things, which means they unfortunately also learn from fake websites too. Bard, another AI chatbot tool and Chat GPT rival, attributed the discovery of an exoplanet to a telescope that didn’t exist at the time. The internet has become more and more cluttered with fake news, spam links and content that’s solely written for search engine optimisation (SEO). This means that unfortunately AI tools will invariably write content that’s not accurate. 

3. Brand/company voice 

Chat GPT creates generic content which will lack your brand/company’s voice. To create content that fits your brands guidelines, writing style and vocabulary, you’re going to need to involve a human to write in your unique style. 

Getting the balance right 

AI tools such as ChatGPT are useful but at the moment you’ll still need a human. For starters, you need someone to come up with the topic/idea for the chatbot as well as a human will need to review what’s been created to check accuracy and edit what’s created to fit with your brand. 

This means for now at least, you’ll need to check everything created by an AI writing tool. This may mean working with both AI tools AND a content writing professional, or just sticking with a content writing professional until the technology is more developed. This is the best way to ensure you’re getting the unique content you’re looking for.