The Why? Why are you creating this webinar.
Communicate clearly within your promotion of your webinar on the value attendees will receive from attending the webinar.
You are creating this webinar to provide information around a certain topic. As well as to communicate with your clients which adds value and ensure that they remain ‘sticky’, enaged with you and more than likely refer you to people they know. 

​Remember, the first pitch is to other partners and the team so ensure the whole team understands the value of the webinar and can clearly communicate the value to others. 

Attendee selection
Invite a range of clients, prospective clients, and referral partners to the webinar. Provide your referral partners with the registration link and ask them to invite their clients. Pop the invitation into your monthly eNewsletter letter, on your website and create a social campaign around it.
 
Marketing

1. Ensure that your webinar is scheduled within your strategy and that your presenter and other team members have capacity to follow up afterwards.
2. Allow for a minimum of 3 weeks lead in time from the time of the first invitation to webinar day.
3. Boost your webinar on social to reach potential clients. Get your staff to share the event with their connections.
4. Send RSVP reminders out weekly.
5. Update your team on who has RSVP vs Who hasn’t. Get a phone call follow up to those clients you know will benefit from attending.
6. Ensure your presentation deck is complete at least 3 days before the webinar and that someone else has reviewed your content.
7. Make sure your presentation is in align with your Brand.
8. For a more in-depth process contact the Sharpe team.

 
The Presenter
As with any presentation, it’s important to practise the delivery of the webinar, using the slides in presentation mode, a number of times to ensure confidence during the webinar.
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PowerPoint Presentation
As above, make sure that your presentation aligns to your brand guidelines. This is so that you have a consistent message, look and feel out in market.
 
Presenter Speaker Notes
In your PowerPoint Presentation add your speaker notes, to the note section at the bottom of the slide. By adding notes to this section, will help you speak ‘Off-the- cuff’ and not ‘word-for-word’, when presenting. You know your subject, trust yourself to present what you know.

Workbooks
Where you can, provide attendees with a workbook containing the PowerPoint slides and room for notes. Send this workbook out to the database 15 mins before the webinar is to Go Live OR modify the presentation and send it with your ‘Thanks for coming’ email the day after the webinar as well.

Your Moderator
Does your Moderator understand your topic? Make sure they do. It will help immensely during the webinar. They can help you should you become stuck during the event.

Hear what the Moderator has prepared for the introduction of the webinar to make sure that what they are saying is in line with who you are and what you are presenting.

Review
Create a feedback survey from attendees after the webinar. If your webinar software does not allow you to load a survey for attendees to complete upon exiting the webinar, consider sending an email with a link to a feedback survey. Utilise a survey platform, such as SurveyMonkey, to set up the feedback survey. Ensure that attendees are aware of the exit survey.
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The presenter should highlight this prior to the Q&A section of the webinar, as it is likely some attendees will leave at this point. The questions in your exit survey should be tailored depending on whether you have clients only or a mix of clients and prospects.

Follow up

• Follow up is absolutely essential to the success of the webinar. If you do not have a plan on how to follow up with people that attended, then do not do the webinar.
• Ensure you have a clear process for following up attendees regarding their feedback, this would include things like:

1. ​Tasking your moderator to download the feedback and sharing with relevant team members.
2. Sending a ‘Thanks for coming’ email to thank attendees for attending, with a link to access the slide deck. 
3. Establish who requested advice/help. Make sure you send book time to see them or send them a proposal within 48 hours.
4. Engage with those who have not participated in the survey or RSVPed but did not show for the webinar. These people should be followed up; it is likely they need help but need to talk through some concerns or challenges first. Do not leave these attendees out in the cold. It is likely that they would benefit from your help.
5. Add the webinar to your next eNews and pop it on your website as a reference point.
6. If you need tips on how to provide access to the webinar recording contact the Sharpe team. We can run you through it.

We are here to help you through this revenue generating opportunity. Contact the Sharpe team today to hear more on how we can help you succeed. 

You can reach us on info@sharpemarketing.co.nz or 021 819 691.