Referrals remain one of the most valuable sales tools for any business. Imagine if your team of 10 each had 10 clients recommending your business daily. Imagine if 20% of those referrals became clients? Now imagine each of those clients recommend your business to another 10 people. What could that mean to the success of your business?
 
And that’s just via word of mouth.
 
Now imagine that you are rewarding your clients for referring and rewarding those referrals for referring. It’s an endless loop of opportunity that you don’t want to miss. So how do you start the ball rolling to boost your sales opportunities through referrals?
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​Keep your clients happy
Let’s be honest, everyone wants to feel special. And the best relationships are those where communication is clear, honest and accessible. Organise to catch up with your clients regularly. Take them out for coffee or lunch. Listen to them and offer some free advice! Happy clients make happy referrers.
 
Communication
Make your clients feel special by devising a communications strategy to keep them informed. Ensure your clients have up-to-date information about any topical news relevant to their business, new or updated products, relevant training available and any updated legislation they should be aware of. Be the experts. Information could be shareable via email, social media, webinars or blogs. And by allowing them to share this information, you have the opportunity to get your name in front of their contacts. Win, win.
 
Support
Show your support for your clients is really important. Showing your support for their communities is equally as important. This can be done via many different ways, which will vary based on your time and financial costs.

• Attend invitations
• Be a sponsor
• Volunteer
• Fundraise
• Donate your time, skills, knowledge
• Share stories of clients within their communities

Appreciation

•  Be present
• Be responsive
• Be truthful
• Be accessible
• Be understanding
• Be innovative
• Be the expert

 
Showing your appreciation for your clients can happen in many different ways. In your words, your actions, and with rewards. All will have a positive impact on referrals.
 
Rewarding for referrals can be as simple as a free ticket to a training seminar, a social media template that they can co-brand to send on to their clients, or discounts, gifts, experiences, the list is endless. The key is to have a strong enough referral base, so that the reward is merely a bonus, not the only reason for the referral.

Chat with us today to work through your Referral Program.