Some of the latest trends that we are seeing in SEO in 2022 include:

• An increase in the usage of interactive content – this is content that requires active participation form the audience. It includes polls & surveys, quizzes, reports with embedded videos & audio files, and interactive presentations.
• Optimisation for voice search – today we see people speaking into their watches, interacting, and getting voice responses from their phones. More and more of us are using such products as Siri and Google Home to conduct our searches. This means we need to adapt our keywords to search for questions on voice, they need to be queries rather than phrases.
• Mobile dominant – more and more of us are using our mobiles for searching, so websites need to be set up primarily to optimise searching from mobiles with laptops and desktop devices as a secondary search tool.
• Use of Artificial Intelligence (AI) – AI-based tools are being used more to automate various SEO tasks. AI technology looks at the relationship between search intent and content and enables us to build customized optimisation strategies.

SEO is constantly developing and changing – you need to keep up with the trends and, with the importance of SEO for your marketing, you need to measure the results regularly to make sure you are still getting the best from your SEO.