So, how are you thanking your clients for their loyalty this year?
Giving that little something to your clients makes them feel appreciated. It doesn’t have to be big and showy but thanking them goes a long way to building and retaining that relationship and loyalty.
You may decide that a simple electronic card will be sufficient – or maybe an actual print card. Whichever version you go with, if you’re sending a card then make sure you personalise it in some way so the client knows you really are appreciative of their loyalty personally.
Maybe you’ve decided to send them some branded merchandise – will this look like a thank you or will it look like a plug for your business. Always be careful that what you are doing is really a thank you! However, some nice beach towels or quality sun hats might be really appreciated for that New Zealand summer holiday. Whatever it is, make sure it is good quality and not something the client just wants to throw away. Let’s not add to the world’s environmental issues with more waste.
Gift baskets, flowers or wine are other gifts that can be sent out to your clients but please do your homework. Don’t send wine to a client who doesn’t drink, or a box of wine to a workplace which is dry. An inappropriate gift is far worse than no gift at all!
Another alternative, which is very popular and which really does give back, is making a donation or providing longer term support for a charitable organization. Embrace the true spirit of Christmas by giving generously to a cause you believe in on behalf of your client. This may be your local SPCA or food bank. Whatever you choose should resonate with both you and your clients. You may already be providing pro bono services to an organisation but can beef that up by providing some extra special financial support. Giving back makes everyone feel good and provides practical and needed support.
For those clients that pop into your office during the month of December, a small, but nice, thank you may be providing a voucher for a coffee or other beverage at a local café. Something that not only thanks the client but supports another local business.
With some of your high value clients you may decide you’d like to take them out for lunch or dinner. This may be a great idea but make sure this is something that is practical at such a busy time of the year. Many clients will love this idea but some just don’t have time do fit this into their schedule. Look at sending them some morning tea that everyone can share or inviting them for a lunch or dinner in a quieter time. Once everyone is settled back down after the Christmas holidays may be the ideal time.
Whatever you decide, remember size doesn’t matter, just make sure you give some form of ‘thank you’ and that you give it sincerely. Afterall, it’s the thought that matters. Merry Christmas to you all!
