As the festive season approaches, businesses are presented with a great opportunity to connect with their audience in a meaningful way. In the digital age, leveraging the power of social media during the Christmas holidays is not just a choice but a strategic necessity. Let’s look at why social media is important for your brand during the holiday season and share some valuable tips and tricks to keep your audience engaged even when they’ve checked out for some sand and sun! 

Share your Festive Spirit: Christmas is the best time to really connect with clients and potential clients. It’s a time of fun and joy, so it’s a great time share your brands personality - and have a little fun with it! Whether it’s some behind the scenes snaps of your office Christmas decorations, or a team photo in your ugly Christmas jerseys, the holidays offer the perfect time for that joyful human connection. People love to see other people – especially if they are having fun! 

Brand Building: While we’d never encourage you to do this purely for social (as it’s about the meaning behind it, not the social opportunity), using your social media to share charities or sponsorships is a great idea. Maybe you’ve collected toys for kids for Christmas or done a pet food drive for the local shelter, sharing this on social is a great way to get kudos from your community while also helping a deserving organisation. 

Tap into Increased Online Activity: In the lead up to Christmas, people are online more, researching presents or online shopping for gifts, so it’s a good time to get in front of them. Of course, this means everyone else is doing the same thing, so having creative and engaging content that cuts through the noise is key. At this time of year, you might also find that your ad spend doesn’t go quite as far thanks to all the other advertisers, but it’s still important to keep up that level of branding over the holidays. 
 

Competitions: Nothing beats a fun competition in the lead up to the holidays, and people love to win things (especially when the prize is good). Pick a Christmas appropriate prize and encourage your followers to share their favourite holiday tradition, tag who they are spending Christmas with, or share their favourite holiday snap. Not only do these types of posts boost engagement, but they also spread festive cheer- just make sure you play by the social media platform’s rules! 

Remind People About the New Year: If it’s nearly Xmas, then it’s nearly a new year too, so reminding people about how your services can help them in the New Year is a good topic to start including in your social strategy. Most people like to start the new year off fresh and organised so make sure you are top of mind for when that time comes! 



Express Gratitude: The end of the year is a great opportunity to express your gratitude and thanks to your followers and clients for joining you in business for yet another year. Foster a sense of community by sharing thanks to your clients (and don’t forget your staff!), stories or testimonials from across the year, and the impact that your brand and firm has had on clients or the community. Just be sure to make it about them not you! 

Overall, the Christmas holidays are a great chance to connect with your clients and express your firm's personality. We generally encourage our clients to post more fun team and community posts over this time and stay away from anything too heavy. Keep it light and fun and you will continue to see engagement over the holidays - even if you and your practice are taking a break. 

If you’d like help on managing your social media over the holidays or into 2024, then get in touch with our team at Sharpe. We’d love to help you take your socials from bland to out of this world!