Social media management is a large component of the work that we do for most of our clients. When they start with us, many of our clients have very little to no social presence, and therefore boosting this is a large part of our role.
Today we wanted to take you on a journey of growth with one of our clients and show you how using social helped boost their social presence, reach, and followers. We also helped them pull together a cohesive and instantly recognisable brand.
When we started working with our client, they had a Facebook page which was posted on sporadically. At the time there was no LinkedIn or Instagram accounts.
Within a few months we had created a clear social plan, as well as social tiles complete with colours and branding to create brand recognition and theming. We also set up a LinkedIn account and Instagram account.
Within two short months, we had increased their Facebook page reach a whopping 225% and their Facebook page visits by 86.6%. In these months they also grew by 55 new followers, which was a 120% increase on the months before.
In under one year, we increased their total reach by 459%, and increased the total impressions to over 1 million, which was a 950% increase. We also held an average monthly engagement rate of 10.2% - well over twice a “very good” Facebook engagement rate.
Over on Instagram, we helped them create a cohesive and visually pleasing feed that instantly created brand recognition. Their followers grew to over 120, with a quality following.
If social media is not your thing but you understand the importance of getting your brand out there, then contact our team at Sharpe Marketing. We can take you through our social media and content offerings and pair you with a solution that will work for your business.
Give Meg a call today on
021 819 691 or email info@sharpemarketing.co.nz to find out more.
