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Why should your clients choose you over your competitors? Establishing your unique selling point (USP) is about understanding the real benefit you offer clients. #marketing #businessadvice #SMB
Making your business stand out in a crowded market can be a challenge, but differentiating your business will be key to attracting the right clients and giving them a reason to choose you over a competitor.
That’s why it’s important to identify your unique selling point (USP), so you have a differentiator to communicate in your marketing and sales activity.
Giving your business a real differentiator
Not all businesses are created equal. Every business will have a unique slant on how it develops and delivers the same product or service. Your USP focuses on what you do better, bolder, faster or more effectively than your competitors – giving you an edge over the other businesses that are clamouring for your client’s attention.
For example, Apple’s USP is ‘We provide a lifestyle with our products’ by making cutting-edge technology that’s as simple to use and integrate as possible.
To make your USP work for you: