Did you know that LinkedIn offers far more than just job hunting? The marketing features of LinkedIn can enhance your online presence. #socialmediamarketing #linkedin
LinkedIn has been around as a business-focused social network since 2003, so it’s a platform that many of your employees, clients and prospects will be aware of. On the whole, LinkedIn is probably best known as somewhere for people to share their business experience, connect with other professionals in their sector, or search for a new role in the job market.
But in recent years, LinkedIn has branched out into company business pages, access to learning and education and targeted ways to sell and promote your business. And that’s broadened the appeal of LinkedIn as a place for your company to have a presence
So, how useful is LinkedIn when it comes to marketing your brand and your business?
Key reason to get proactive with LinkedIn
Having a LinkedIn business page isn’t a compulsory requirement when you set up a business. It works best in industries where networking is important. LinkedIn's top industries are IT, construction, healthcare, retail, education and financial services. LinkedIn allows you to convey the right air of corporate professionalism and respectability.
A business page gives you an online hub where you can post company/firm news, share thought leadership, advertise your latest job vacancies and drive your latest marketing activity.
These are the key ways to maximise your LinkedIn experience:
Start exploring the benefits of LinkedIn for Business
LinkedIn’s focus may be on the corporate world of SMEs, but the platform has a lot to offer for any business that’s looking to engage with a business-to-business audience. With the additional marketing, advertising and sales features now available through the platform, LinkedIn can play a key part in your company’s digital and social media marketing strategy.
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