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Think about all the brands you know and love.
You see them, hear them, possibly taste and smell them! One thing is certain, they are there before you – front and centre. They are not waiting to be found or seen, but rather they are there proudly displaying themselves directly to you, demanding a little, or a lot, of attention.
So why is brand presence so important? Or, a different question could be, if no-one knows who you are, do you even really exist?
Brands must be seen
The answer is you have to tell people that you do exist. A brands presence is essential to forming the foundation of how a client sees you and interacts with you. A brand tells a client or consumer what you do, what you stand for and what you offer. In many instances, your brand could be the first impression of your business and its success might be the difference between you getting that new client or retaining that existing client.
Size doesn’t matter
It doesn’t matter what size your business is, brand presence is always important. It doesn’t matter what type of business, you have, brands with presence in a marketplace will always be ahead of any others. And in this current climate of COVID, where we’ve experienced lockdowns, business stress and financial uncertainty, it’s more important than ever to ensure that your brand presence is not neglected. Out of sight, out of mind could not be a truer sentiment when it comes to your business.
Cost is no issue
Having brand presence doesn’t need to break the bank!
Historically marketing budgets are the first thing to be compromised in uncertain times but taking this action may cause your business pain in the longer term. Brand awareness can be achieved regardless of whether your budget is big or small.
You can use networking, social media, content marketing, paid advertisements, sponsorships, radio, outdoor, the list is endless and the diversity in costs are as well. Whichever tool/s you use, it’s important to stress that having a robust marketing plan around brand presence is essential. So, invest in your marketing team and reap the rewards!
At the end of the day, brands need to be memorable to everyone they touch. So, shout out about your brand loud and proud! It will be key to your success.