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Do you or some of your clients attend trade shows? If so, here’s a helpful guide to help you or your clients maximise the marketing opportunity and get the very best return on your investment. #smallbusiness
COVID-19 restrictions put a hold on trade shows for a couple of years but many industries are putting them back on the calendar.
Trade shows can be a great place to showcase what you do, reach new audiences and get some valuable face to face time with your customers. They can also provide opportunities to network with others in the industry.
But they can involve a lot of work, time away from the business, and expense, so you’ll want to make sure you get the most out of them.
Will it deliver value?
Before you commit, think about what you want to achieve. The event should deliver value on two levels:
Before the event: