Referrals remain one of the most valuable sales tools for any business. Imagine if your team of 10 each had 10 clients recommending your business daily. Imagine if 20% of those referrals became clients? Now imagine each of those clients recommend your business to another 10 people. What could that mean to the success of your business?
And that’s just via word of mouth. Now imagine that you are rewarding your clients for referring and rewarding those referrals for referring. It’s an endless loop of opportunity that you don’t want to miss. So how do you start the ball rolling to boost your sales opportunities through referrals? The Why? Why are you creating this webinar.
Communicate clearly within your promotion of your webinar on the value attendees will receive from attending the webinar. You are creating this webinar to provide information around a certain topic. As well as to communicate with your clients which adds value and ensure that they remain ‘sticky’, enaged with you and more than likely refer you to people they know. Remember, the first pitch is to other partners and the team so ensure the whole team understands the value of the webinar and can clearly communicate the value to others. |
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